A beginner's guide to inflation

A beginner's guide to inflation

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A beginner's guide to inflation

Ever wondered why everything just keeps getting more expensive? There’s a simple answer in most cases. It’s inflation.

You’ve probably seen, heard and read this term countless times. On the news, in the papers, online and in everyday conversation. But what does it actually mean? If you didn’t already know, our essential guide to inflation is here to help you understand things a little better.

What is inflation?

To put it very simply, inflation is the process of prices increasing over time. The rate of inflation is a measure of how quickly this is happening. It’s usually shown as a percentage, which represents the relative increase in prices over a certain period.

Inflation impacts everything from energy and fuel prices to the cost of rent and what you’re putting in your trolley. It affects businesses and organisations, as well as individuals and households. More on why this happens and what it means for you later.

What is the current inflation rate?

As of July 2024, prices in the UK rose 2.2% in the prior 12 months. This is based on something called the Consumer Price Index (CPI), which tracks the price of over 700 things people buy regularly.

The inflation rate rises and falls due to several factors, as it has done consistently over the years. You can see the general trend in the CPI graph published by the Office for National Statistics (ONS). October 2022 saw the inflation rate rise to 11.1% – the highest it had been for 40 years.

How is inflation calculated?

It’s quite simple, really. The ONS tracks the prices of everyday items and services in its CPI ‘basket of goods’. By comparing these 12 months apart, the difference can be used to calculate the rate of increase (inflation).

This basket of goods includes essentials such as food, clothing, transport and utility bills. It’s updated in line with consumer trends each year. The most recent additions for 2024 include gluten-free bread, air fryers and vinyl music.

The CPI groups these essentials to give an estimation for inflation across society. However, inflation can be worked out for individual items, too. For example, if the price of bread was £1.00 one year and £1.10 the next, the annual rate of inflation for a loaf would be 10%.

What factors drive inflation?

A wide range of factors can drive or influence inflation across society. These can be divided broadly into two main categories: cost-driven and demand-driven inflation.

Cost-driven inflation

This is often referred to as ‘cost-push inflation’. This happens when the cost of production for products and services increases, causing consumer prices to rise as a result.

Significant global and national events often influence this. For example, spikes in inflation rates over the last few years were largely caused by the pandemic and Russia’s invasion of Ukraine.

A fall in the supply of gas from Russia meant the UK had to spend more to import energy sources from elsewhere. In turn, this increased the price of household and business energy tariffs, increasing prices elsewhere.

Demand-driven inflation

The other main reason prices tend to rise is when demand increases. As people earn more and have more to spend, their purchasing power becomes greater. This usually happens when the economy is healthy and growing. If supply levels don’t match this increase in demand, prices are bound to go up.

More buyers in the property market means house prices rise. More shoppers wanting clothes and technology gives retail businesses the freedom to charge more. More holidaymakers booking seats on flights means airlines can ask for more without impacting sales.

Does anyone control inflation?

Inflation can’t be controlled, per se. But the UK rates are closely monitored by the Bank of England. A small, stable amount of inflation in an economy is completely normal and can be useful. It helps companies contribute to things like rising wages. But when it becomes too high, low or unpredictable, economies tend to suffer.

The government currently has a target of keeping inflation at 2% per year, which shapes some of the Bank of England’s policies. To keep inflation rates in check, they can vary the base interest rate across society, which is known as the ‘Bank Rate’.

It’s been higher in recent years in an attempt to slow inflation. By making it more expensive to borrow and spend, and more rewarding to save, demand falls and businesses should be less willing to increase their prices.

You can read more about how interest rates  work in our handy guide.

What does inflation mean for me?

So, to the big question: what does this all mean for you? These are the key things you need to think about:

Things will continue to get more expensive

Inflation is inevitable and it’s happening all the time. Unfortunately, this means the cost of things will continue to rise throughout your lifetime. Holidays, food shops, rent, phone contracts and much more.

It’s not all bad news, though. Hopefully, your income will increase as you get older, which should mean that things are the same price, relatively speaking. However, you may still need to manage your budget more effectively or find ways to reduce your bills.

Inflation reduces the real value of your money over time

The effects of inflation are hardly noticeable in the short term. But, over time, increasing prices can erode the ‘real value’ of your money and weaken your purchasing power.

Assuming your income stays the same, an annual inflation rate of 5% means you’ll have 5% less to spend next year because everything is more expensive. The higher the inflation rate, the greater speed at which you’ll lose ‘real value’.

Your latest pay rise might actually be a pay cut

Consider how much you’re earning and the increase per year relative to inflation. The average annual pay increase for UK workers of around 3-5% may be ahead of inflation while the rate is lower, but would represent a stagnation or pay cut while rates were elevated.

Use this knowledge to negotiate a better outcome with your employer. It could mean you achieve a pay rise that’s going to make a more meaningful difference.

The impact on savings and investments

Inflation is always lurking when it comes to saving and investing. If it’s greater than the rate at which your cash is growing, you’re effectively losing money every year.

Building towards a big purchase like a house, car, wedding or holiday in the next five years or so? Saving is still a good option, particularly in tax-free cash ISAs. Inflation won’t do too much damage – none if you find a savings account with an interest rate above the current inflation rate. However, if you go over your personal savings allowance (PSA), remember you might need to start paying tax on the interest you earn.

If you’re thinking longer term with your money, it’s best to keep interest in mind. Some investment options can beat inflation, meaning they could return more each year than inflation can eat away at. It all depends on your financial goals and attitude to risk.

Seek advice from a qualified financial advisor if you’re unsure what to do with your money.

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Representative 22.93% APRC variable.

For a typical loan of £26,600 over 180 months with a variable interest rate of 19.56% per annum, your monthly repayments would be £484.00. This includes a Product Fee of £2,660.00 (10% of the loan amount) and a Lending Fee* of £763.00, bringing the total repayable amount to £87,030.00. Annual Interest Rates range between 11.7% to 46.5% (variable). Maximum 50.00% APRC. *Lending Fee varies by country: England & Wales £763, Scotland £1,051, Northern Ireland: £1,736.


Think carefully before securing debts against your home may be repossessed if you do not keep up repayments on your mortgage or any other loan secured against it. If you are thinking of consolidating existing borrowing, you should be aware that you may be extending the terms of the debt and increasing the total amount you repay.

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