In what is now an annual tradition, leading comparison website Which? have announced their definitive UK supermarket rankings.
The results follow a nationwide survey in which over 7,000 shoppers from across the country were quizzed on a broad range of customer satisfaction measures, both in store and online.
Renowned upmarket grocer Waitrose topped the overall in-store experience for the third year running, coming in with a customer score of 74% overall. That said, Waitrose were only marginally ahead of both Marks & Spencer and, perhaps surprisingly, Aldi.
But while both Waitrose and Marks & Spencer gained plaudits for their spacious store layouts and helpful staff, Aldi was highly commended for its fantastic value for money and quality own-brand products. Aldi’s prominence also indicates that the average price of goods was a major factor this year.
Meanwhile, Iceland ran away with top spot in the online supermarket rankings with 77% customer satisfaction, another surprise.
On the other end of the scale, Tesco, Sainsbury’s and particularly Asda suffered poor in-store scores in comparison. This was largely down to the unavailability of popular items and average food quality compared with other supermarkets.
Asda also ranked joint bottom of the online rankings, along with Sainsbury’s and Waitrose. All things considered, it doesn’t look like it’s been the best year for the bigger supermarket names, with many people seeming to seek an alternative option for their weekly shop.
Waitrose – 74% in-store/71% online
Iceland – 69% in-store/ 77% online
Marks & Spencer – 73% in-store only
Aldi – 72% in-store only
Lidl – 72% in-store only
Morrisons – 70% in-store/74% online
Sainsbury’s – 67% in-store/ 71% online
Tesco – 66% in-store/74% online
Asda – 62% in-store/71% online
Ocado – 76% online only
Representative 22.93% APRC variable.
For a typical loan of £26,600 over 180 months with a variable interest rate of 19.56% per annum, your monthly repayments would be £484.00. This includes a Product Fee of £2,660.00 (10% of the loan amount) and a Lending Fee* of £763.00, bringing the total repayable amount to £87,030.00. Annual Interest Rates range between 11.7% to 46.5% (variable). Maximum 50.00% APRC. *Lending Fee varies by country: England & Wales £763, Scotland £1,051, Northern Ireland: £1,736.
Think carefully before securing debts against your home may be repossessed if you do not keep up repayments on your mortgage or any other loan secured against it. If you are thinking of consolidating existing borrowing, you should be aware that you may be extending the terms of the debt and increasing the total amount you repay.